Release: December 2025
Retail Price: Varies by figure (typically $12–$15 per blind box)
🌟 A Sweet Fusion of Collectible Art and Lifestyle Branding
Pop Mart has teamed up with HEYTEA, the globally popular beverage brand, to create the Twinkle Twinkle candy-themed series—a collaboration that’s turning heads in both the designer toy and lifestyle markets. This partnership bridges two worlds: collectible culture and the booming beverage industry, delivering a product that feels fresh, fun, and fashion-forward.
🧵 Thoughtful Design & Features
- Candy-Inspired Characters: Each figure in the Twinkle Twinkle series is styled with pastel tones, glossy finishes, and playful candy motifs that evoke sweetness and nostalgia.
- Brand Integration: HEYTEA’s signature aesthetic—clean, modern, and vibrant—blends seamlessly with Pop Mart’s whimsical character design, creating collectibles that double as lifestyle statements.
- Premium Packaging: Blind boxes feature candy-shop graphics and HEYTEA branding, making the unboxing experience as delightful as the figures themselves.
🎒 Style & Appeal
- Cross-Cultural Buzz: This collab is trending globally, appealing to collectors who love Pop Mart’s artistry and fans of HEYTEA’s chic beverage culture.
- Lifestyle Meets Collectibles: By merging food and fashion aesthetics, Pop Mart is redefining what designer toys can represent—moving beyond display pieces into lifestyle accessories.
- Collector-Friendly: Limited availability and themed packaging make these figures highly desirable for completionists and trend-savvy collectors.
✨ Why It Matters
The Twinkle Twinkle x HEYTEA collaboration signals a growing trend: designer toys as lifestyle icons. Pop Mart continues to innovate by partnering with brands outside the toy industry, creating collectibles that resonate with broader audiences and elevate everyday culture into art.
