Ursula's Underwater Makeover: When The Little Mermaid's Sea Witch Gets Her Adoorbs Debut!
It's a muggy Saturday afternoon, the kind where you're grateful for the Dole Whip stand at the Magic Kingdom, and I just pulled something completely unexpected from my latest Doorables mystery pack: Disney Doorables Adoorbs Ursula. The sea witch herself, in all her glossy-eyed, pocket-sized glory. And yes - she's going straight onto my needs list in the Collectiblz app, because this pull is way too special to duplicate.
Who Is This Figure?
Ursula is the villain we all secretly adore. She's the one who understood ambition, style, and the power of a good contract. In the Adoorbs line, this Little Mermaid figure captures everything that makes her iconic - that dramatic energy, the perfect purple palette, and just enough attitude to stand out on any shelf. The glossy oversized Doorables eyes are there, giving her a knowing expression that says, "Yes, I really do control the tides around here."
The Details That Matter
At roughly 1.5 inches tall, she's got that chunky, satisfying weight in hand. The purple coloring is rich and deep - not flat plastic, but something with real depth. Her form is rounded and smooth, very typical of Doorables design. What really gets me is the confident pose, almost regal, that makes you believe she absolutely is the most powerful being in the ocean. It's a figure that looks just as good on a floating shelf as it does nestled among other villains in a curio cabinet.
Pulling Ursula
The Adoorbs line is known for its mystery element, and landing Ursula felt like a legitimate win. She's not your everyday common pull - there's something special about pulling a villain, especially one as legendary as Ursula. The Little Mermaid never gets old in my house. I've watched it so many times I could probably recite "Poor Unfortunate Souls" without thinking. There's something about her character that hit different as I got older - she's calculated, witty, and knows exactly what she's doing. When I pulled this figure, I thought about the first time I really understood her as more than just the villain. That's the magic of Doorables - they bring these characters down to hand-size, and suddenly you're re-connected to all these memories.
Display Ideas
I'm placing Ursula on a floating shelf in my office, positioned front-and-center with a deep blue backdrop that mimics her underwater domain. You could also line her up with other Little Mermaid Doorables if you've collected them - she'd look striking alongside Ariel or Sebastian. For something more dramatic, a glass-front display case would let her purple really shine, especially under a little shelf light.
The Collector's Note
"The best part about mystery boxes is that you never know who you're going to pull - and sometimes the villain steals the show."
The Adoorbs line has leaned into fan-favorite characters across the Disney catalog, and Ursula was a must-have for any serious collector. She rounds out the villain collection beautifully. If you're building a Little Mermaid set, she ties the whole theme together - every great story needs a great antagonist, and in Doorables form, Ursula absolutely delivers. ✨
