McDonald's Disney 100 Years of Wonder - Alice Happy Meal Toy (2023)
Welcome to Wonderland - Right Through the Drive-Thru 🍟
Hey there, Happy Meal fans and fellow collectors! If there's one thing I've learned from years of tracking down promo toys, it's that a truly great wave can sneak up on you - and the McDonald's Disney 100 Years of Wonder collection from late 2023 is exactly that kind of wave. Big in scope, nostalgic in every direction, and stuffed with characters spanning a full century of Disney magic. Today I'm zooming in on one of the quieter highlights of that set: Alice, from the 1951 Disney classic Alice in Wonderland.
The Wave That Tried to Collect a Century
Released from October 31 through December 4, 2023, the McDonald's Disney 100 Years of Wonder Happy Meal promotion was one of the most ambitious fast-food toy sets in recent memory. Sixty-two individual figures spread across 31 box sets, with each Happy Meal delivering two toys per purchase. The set spans Disney Animation, Pixar, Star Wars, and Marvel - a genuine cross-franchise celebration of Disney's 100th anniversary.
Alice came packaged as Box 25 alongside Miguel from Coco - an unexpected pairing that somehow works beautifully as a shelf display. Her wave-mates include Elsa, Groot, Mulan, Woody, Minnie Mouse, Sulley, Mickey Mouse, Darth Vader, Ariel, Buzz Lightyear, Iron Man, Moana, Maleficent, Merida, and dozens more. As a complete-set collector, the sheer scale of this wave is both thrilling and humbling. Sixty-two figures is no small commitment.
The Figure Up Close
Alice stands in a classic upright pose, capturing the character's recognizable silhouette without overcomplicating the sculpt. She wears her iconic blue dress and white pinafore, with her long blonde hair falling neatly over her shoulders. The proportions are toy-appropriate - slightly stylized compared to the film's original design, but recognizable at first glance to anyone who grew up with the 1951 animated feature.
Like every figure in this collection, Alice comes mounted on a small round base stamped with the Disney 100 logo. The base is clean, simple, and consistent across all 62 toys - which makes this set an absolute joy to display in a uniform row. The molded color work on Alice is solid: the blue is crisp, the white reads cleanly, and the detail on her face and hair is better than you'd expect at this price point.
The plastic feel is standard Happy Meal quality - lightweight, smooth, with no sharp edges. These are not articulated figures; they're static display pieces, which actually works in their favor for shelf stability. The Disney 100 base logo also elevates the whole thing, giving each figure a polished, branded presentation rather than a bare generic stand.
Wave Context and Collector Notes
Alice is one of the older Disney characters represented in this wave - her film dates back to 1951 - which makes her inclusion feel particularly meaningful in the context of a 100th anniversary celebration. She shares shelf space with characters spanning every era of Disney, from early classics to MCU heroes, and her presence is a reminder that the older films still hold serious cultural weight.
In a set this large, the characters from the classic animation era tend to be the ones that serious collectors reach for first - and Alice, Dumbo, Snow White, and Pongo are the kinds of figures that complete-set hunters circle on their checklists right away. The 1951 design doesn't get nearly enough love in the promo toy world, and this figure is a small but meaningful nod to that original era of Disney storytelling.
At 62 figures total, the Disney 100 Years wave is one of the largest Happy Meal sets ever released - and that number alone makes it a significant milestone in the hobby. Completing the full run is a genuine challenge. Some figures were easier to pull from the rotation during the roughly five-week availability window, while others required luck or multiple visits. Alice, paired with Miguel in Box 25, was available throughout the promotion.
Display and Storage Ideas
The uniform Disney 100 bases are a gift for display purposes. Line them up on a single shelf in numerical box order and you get a visually cohesive collection that looks intentional and clean. A standard floating shelf with a lip works beautifully for a set this size. If you're grouping by franchise rather than box number, Alice clusters naturally alongside Snow White, Cinderella, and the classic Disney Animation roster - a display setup that leans into the historical sweep of the wave.
For storage, small zip-lock bags labeled by box number are the most practical way to keep a 62-figure set organized before display. The bases are uniform enough that you can stack them carefully without damage.
Play Value vs. Display Value
These figures are solidly in the display camp. The static poses and small footprint make them better suited to a shelf than a play session, though younger kids who love the characters will certainly appreciate them. For adult collectors, the Disney 100 branding and sheer scale of the set give it long-term shelf appeal. A complete wave of 62 is the kind of thing that holds its presence in a collection for years.
Alice specifically has a quiet charm on the shelf. She doesn't dominate the eye, but placed in the right spot - next to a Cheshire Cat piece from another set, or anchoring a classic-era Disney display - she reads exactly right. She has it on my need list in the Collectiblz app, and I keep an eye out every time I pick up other pieces from this wave. If you're tracking your own Disney 100 set, the Collectiblz app is a great way to mark what you have, what you still need, and how close you are to completing all 62.
The Disney 100 Years of Wonder wave is the kind of promotion that will only look better with time. Sixty-two characters across a century of Disney storytelling, released in a tight five-week window - that combination of scope and scarcity is exactly what drives collector interest long after the promotion ends. ✨
- K.M. 🧸
